Forbes: Kanye West became the highest paid rapper of 2019 thanks to running shoes

Hip-hop artists earn not only on music, but also on their own business and investments.

For a year, Kanye West rose from tenth line of the list of the highest paid rappers, compiled by Forbes, to the first position. He first became the leader of the list, the publication notes.

Kanye’s revenue of $ 151 million is attributed to the popularity of Adidas Yeezy name sneakers. It is expected that this year their sales will bring $ 1.5 billion. West leads by a wide margin: he earned almost twice as much as Jay-Z, who ranks second in this year’s list with 81 million dollars.

The list leaders are followed by Drake with 75 million dollars, Diddy with 70 million dollars and Travis Scott with 58 million dollars.

Kanye is not the only participant in the list to whom money is brought not only by music. Diddy received most of the money after a bargain with Diageo Ciroc brand of vodka; Birdman (No. 16, $ 20 million) earns on his own record label Cash Money Records; Nas (No. 18, $ 19 million) earns by investing in various companies, such as PillPack and Lyft.

In total, the 20 most profitable hip-hop artists raised $ 860 million over the year. This is a third more than the result of last year – 648 million dollars.


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