On March 29, the cinemas will discuss with the Ministry of Culture the issue of postponing the date of the Fast and the Furious 8 premiere. Reports about it ” Kommersant “.
On March 28, the media reported that Russian cinemas set an ultimatum to the Ministry of Culture demanding to allow them to release “Fast and Furious 8” on April 13, and not to transfer the picture for the sake of the Russian drama “Time of the First.”
A day later, Culture Minister Vladimir Medinsky confirmed the threat of a boycott.
We will not allow to talk from the ultimatum position with the Ministry of Culture. [The protests of cinemas are explained by] the keen desire of the movie business to make money quickly on the next Hollywood masterpiece, which has a distant relation to the concept of cinema.Vladimir MedinskyMinister of Culture of the Russian Federation
The Ministry of Culture wants to force the distributor to release “Fast and the Furious 8” on April 20, so that the Russian drama “Time of the First”, timed to coincide with the Day of Cosmonautics, is hired without substantial competition.
Cinemas do not like this position, because for them “Fast and the Furious 8” is the most important release of April. In the event that the Hollywood blockbuster is postponed, the Russian cinema networks are threatening to remove or significantly reduce the number of “Time First” sessions already in the second week of hire.
According to sources of Kommersant, the idea of the Ministry of Culture will lead to the fact that cinemas “will be empty for two weeks”. The publication notes that “Fast and the Furious 8” is likely to be released on April 13, however, as a compromise, the cinema network can increase the number of “Time First” sessions, which requires the producer of the film Timur Bekmambetov.
“Fast and Furious 7” collected in Russia 1.74 billion rubles, and the eighth part should be one of the highest grossing releases of the first half of 2017.
The space drama “Time of the First” was shot with the support of the Cinema Foundation She got the opportunity to go to the Day of Cosmonautics as a result of the decision of a special expert commission under the Ministry of Culture.
Earlier, Vladimir Medinsky repeatedly stated that the ministry would push Hollywood blockbusters for the sake of Russian films, but this idea is regularly criticized by representatives of the cinema chains and film producers for the non-market approach.